Eunice P
9/22/2026
This is by far my most favorite pillow of all time. The support as a side sleeper, is unmatched. Not too soft yet firm. Sleeps cool as well. I have neck and shoulder issues so this is amazing.
POW Pilot's Folding Guide (PDF)
#1 Pillow of The Year 2026
4.8 Out Of 5 | 6800+ CustomersIn stock
Upgrade your sleep with the ergonomic pillow designed for ultimate comfort, cooling, and support.
- Advanced contouring for muscle tension comfort
- Keeps you feeling fresh with cooling technology
- Supports all sleep positions with superior sleeping positioning support
- 60-night trial
- Free UK delivery
- Tracked 7–10 day delivery
- Secure checkout
This is by far my most favorite pillow of all time. The support as a side sleeper, is unmatched. Not too soft yet firm. Sleeps cool as well. I have neck and shoulder issues so this is amazing.
- Free UK delivery
- Tracked 7–10 day delivery
- 60-night trial
60-night trial, on top of the statutory 14-day cooling-off right. Read the returns page.
What's in the box
Every pillow comes with:
- 1 × ARIA ergonomic memory foam pillow
- 1 × zipped ice silk cover, already fitted
- 1 × FREE spare cover, so you can wash one and sleep on the other
Order 2 or 3 pillows and you get one free spare cover for each pillow. The spare covers are added to your basket automatically and show as free at checkout.
Who it's for
ARIA is made for you if:
- You sleep on your side and your shoulder leaves a gap under your neck
- You sleep on your back and your head tips too far forward or back
- You wake up stiff, or keep folding and punching your pillow into shape at night
- You sleep warm and want a cover that feels cool to the touch
- You spend long days at a desk and want your neck properly supported at night
It may not suit you if you like a very soft, squashy pillow you can sink deep into, or you sleep almost completely flat. Not sure? You have 60 nights to find out.
Size, feel and materials
- Size: approx. 64 × 40 cm
- Two heights in one pillow: a 12 cm edge for side sleepers and a 9 cm edge for back sleepers
- Core: high-density (60D) slow-rebound memory foam. It moulds to your head and neck, then springs back to its shape, so it doesn't go flat overnight
- Feel: medium-firm. Soft enough to be comfortable, firm enough to hold your head in place all night
- Cover: breathable ice silk that feels cool to the touch, with a zip so it comes off for washing
- Shape: butterfly contour with a centre dip for your head, side wings with room for your arms and shoulder cut-outs
The supplier describes the foam as hypoallergenic.
How to use it and your first week
- Pick your edge. Side sleepers: put the higher 12 cm edge under your neck. Back sleepers: use the lower 9 cm edge. Front sleepers: lower edge, head turned to one side.
- Rest your head in the centre dip so your neck sits on the raised edge, not your head.
- Give it a week. A contoured pillow feels different from a flat one. Most people need a few nights to settle in, and some try both edges before deciding.
If it's still not right after a fair try, you're covered by the 60-night trial.
Care and cleaning
- Cover: unzip and machine wash on a gentle, cool cycle. Air dry or tumble dry on low.
- Foam: don't machine wash or tumble dry it. Spot clean with a damp cloth and let it air dry.
- New-foam scent: a slight smell is normal for new memory foam. Leave the pillow out of its packaging in a ventilated room and it fades within about 24 hours.
- Keep the foam out of direct sunlight, which can harden it over time.
With your free spare cover, you always have a clean one ready.
Delivery
Free tracked delivery on every order. No minimum spend.
- United Kingdom: 7–10 working days
- Australia and New Zealand: 7–14 working days
- United States: 6–12 working days
Orders are usually dispatched within 1 working day. You'll get a tracking link by email as soon as your parcel leaves, and the estimated delivery dates for your address are shown above the Add to basket button. Full delivery details.
60-night trial
Sleep on ARIA for 60 nights from the day it's delivered. If it isn't right for you, send it back for a full refund of the price you paid for the pillow.
- Used pillows are fine to return. Please send it back with its zipped cover, clean and in reasonable condition.
- You don't need the original box. Any secure packaging is fine.
- On a 2-pillow order you can return one or both. Return one and we refund half the price you paid for the pair.
How to return
- Email support@powappliances.com with your order number and whether you're returning one or both pillows.
- We reply within 2 working days with the return address and, for UK orders, a prepaid returns label.
- Pack the pillow and cover and send it back. Please contact us before sending anything, so we can match it to your order.
- We refund you within 14 days of receiving it, to your original payment method, and email you when it's done.
Returns from the UK are free. Change-of-mind returns from Australia are sent back at your own cost. If your pillow is faulty, damaged or not what you ordered, you don't pay anything. The trial is on top of your statutory rights. Full refund policy.
Our promise to you
- 60 nights to decide. Sleep on it properly. If it isn't for you, send it back for a full refund.
- Real support. Email support@powappliances.com and a person replies within 2 working days.
- Damaged or wrong item? We replace or refund it at no cost to you.
- Secure checkout with card, Apple Pay, Google Pay and other trusted payment methods.
- On top of your rights. The trial doesn't replace your statutory rights, including the 14-day right to cancel.
POW Pilot's Folding Guide (PDF)
£2.95
See it in use
Why it's different
Fibre and feather pillows flatten as you move in the night, so by morning your head has sunk and your neck is bent. ARIA's high-density memory foam holds the shape you started with, and the butterfly contour keeps your head, neck and shoulders level, so the muscles around them can relax instead of holding you up.
- Keeps its shape night after night
- Two heights in one pillow
- Shaped for how you actually lie, not just where your head goes
- Cool-feel ice silk cover for warm sleepers
Five zones, one shape
Higher edge
- 12 cm edge for side sleepers
- Fills the gap between shoulder and head
Lower edge
- 9 cm edge for back sleepers
- Cradles the natural curve of your neck
Centre dip
- Holds your head gently in place
- Takes pressure off your ears
Side wings
- Room to rest your arms
- No twisting to get comfortable
Shoulder cut-outs
- Lets your shoulder sit close to the pillow
- Keeps head, neck and shoulders level
The first week
Night 1–3
A contoured pillow feels different from a flat one. Most people are still getting used to the shape and finding which edge suits them.
Night 4–7
The shape starts to feel normal. You'll know by now whether the higher or lower edge is yours.
Week 2 onwards
If it isn't for you, you still have well over a month of your 60-night trial to send it back.
How to sleep on it
Two edges, two heights. Pick the one that matches how you sleep.
-
Side sleepers
Use the 12 cm edge. It fills the gap between your shoulder and your head so your neck isn't bent down.
-
Back sleepers
Use the 9 cm edge. The dip in the centre holds your head while the edge supports the curve of your neck.
-
Front sleepers
Use the lower edge with your head turned. The side wings leave room for your arms so you're not twisting to get comfortable.
What it's made of
Contoured design
A butterfly shape with raised edges and a centre dip, so your head and neck stay level.
Memory foam core
High-density (60D) slow-rebound foam that moulds to you, then springs back. Hypoallergenic, according to the supplier.
Washable cover
A zipped cover that comes off and goes in the washing machine.
Cool-feel ice silk
A smooth, breathable cover that feels cool to the touch, for people who sleep warm.
Versus a regular pillow
| What is being compared | Regular pillow | ARIA pillow |
|---|---|---|
| Shape | Flat or lumpy | Contoured butterfly shape |
| Neck | Gap under the neck | Raised edge fills the gap |
| Arms | Squashed under the pillow | Side wings leave room |
| By morning | Flattened | Memory foam springs back |
| Cover | Depends | Removable and washable |
| Temperature | Traps heat | Cool-feel ice silk cover |
| Ears | Pressed flat when on your side | Centre hollow takes the pressure off |
Materials
Core
High-density (60D) slow-rebound memory foam
Cover
Ice silk, zipped, machine washable
Size
Approx. 64 × 40 cm
Heights
12 cm edge and 9 cm edge
In the box
1 pillow with fitted cover + 1 free spare cover, per pillow ordered
Care
- Unzip the ice silk cover and machine wash it on a gentle, cool cycle.
- Don't wash or tumble dry the foam. Spot clean and let it air.
- A slight new-foam scent is normal. Leave it out of the packaging and it fades within about 24 hours.
- Keep out of direct sunlight, which can harden foam over time.
Brittany I
9/27/2026
This pillow has helped me a lot with my neck and upper back problems
Ashley J
10/1/2026
Softest pillow, great neck support. My kids even try to steal it from my bed.!
Amanda J
10/2/2026
Has helped my sleep soooo much!!! I am beyond happy with my purchase. The most comfortable i have ever been in bed. I feel better physically also because im finally getting good sleep.
Try it properly
60-night trial
Sleep on it for 60 nights. Not for you? Send it back for a full refund.
Free UK delivery
Free tracked delivery to UK addresses in 7–10 working days.
Tracked to your door
Every order ships tracked. AU and NZ 7–14 working days, US 6–12 working days.
Real support
Email support@powappliances.com and a person replies.
Questions
Which side should I use?
Side sleepers usually prefer the higher edge, back sleepers the lower one. Try both for a few nights.
How firm is it?
Medium. High-density memory foam that gives under your head, then holds you in place. Soft enough to be comfortable, firm enough not to flatten overnight.
What size is it?
Approx. 64 × 40 cm. One edge is 12 cm high (for side sleepers), the other is 9 cm (for back sleepers).
Will it help my neck?
It's designed to keep your head, neck and shoulders in line and to let the muscles around them relax, which many people find more comfortable. It isn't a medical device. If you have an ongoing neck condition, check with your GP or physio.
How long does it take to get used to?
A contoured pillow feels different from a flat one. Give it a week of nights before you decide — you have 60.
Can I wash it?
Yes. The ice silk cover zips off and goes in the washing machine on a gentle, cool cycle. Don't wash the foam itself; spot clean and air it.
Is it hypoallergenic?
The supplier describes the memory foam as hypoallergenic, and the cover is washable so you can keep it fresh.
Does it come with a pillowcase?
It comes with its own zipped ice silk cover, so you don't need a separate pillowcase. Standard pillowcases won't fit the butterfly shape well.
Does it smell when it arrives?
New memory foam can have a slight scent. Take it out of the packaging and it fades within about 24 hours.
How many should I order?
One per sleeper. The 2-pack costs less than two singles — the saving is shown on the pack card.
How long does delivery take?
UK delivery is free, tracked and arrives in 7–10 working days. Australia and New Zealand: 7–14 working days. United States: 6–12 working days. You'll get a tracking link by email as soon as your order ships.
What if I don't like it?
You have 60 nights from delivery. Email support@powappliances.com and we'll arrange the return and a full refund. This is on top of your statutory 14-day right to cancel.